The report predicts that the coatings additives market will increase

The growing demand from multiple industries is a key factor driving the sales of coatings, and the growing focus on quality has driven the demand for coating additives in the manufacturing process. These views are based on a recent study by Fact.MR, which predicts that the coatings auxiliaries market will now be bullish. According to the study, by the end of 2019, the demand for coating additives will increase from 1.35 million tons in 2010 to 1.37 million tons. The report predicts that the coatings additives market will grow at a compound annual growth rate of over 3.5% between 2018 and 2027.

Acrylic coating additives are reported to be the best-selling type. The popularity of such coating product additives can be attributed to their ability to improve product performance and optimize production processes. Polyurethanes and fluoropolymers are the other types of additives for the two best-selling coatings.

In 2018, the demand for rheological additives is expected to reach 449,000 tons. As the demand for low-VOC or non-volatile waterborne coating systems continues to increase, the use of rheological additives is increasing. Dispersants are the second most popular type of functional additive.

Waterborne coating technology remains the most popular formulation type, followed by solvent based coating technology and powder coating technology. Waterborne coatings are popular because of their good heat resistance and abrasion resistance. In addition, the largest application area remains architectural coatings, in part due to the surge in infrastructure-related projects.

“In the next few years, strong demand for coatings will be reflected in construction and industrial applications. The increase in performance requirements will further translate into a significant increase in demand for additives,”

The booming commercial and residential construction activities in the Asia Pacific region have also driven the sale of coating auxiliaries. From an investment perspective, the Asia Pacific region is the most profitable area for market stakeholders. Studies have shown that the region's booming automotive industry has also triggered demand for high-performance coating additives.

The research report also said that the demand for innovative products, such as multi-functional additives, silicon additives, green paint additives, etc. is expected to surge, which will greatly promote the overall growth of the paint additives market. Product development and technological innovation are still key factors in improving the profitability of business operations in the market. For the foreseeable future, the right price and diverse product mix will be a major factor driving the industry's growth.

Research predicts that the coatings additive market will maintain a unified pattern, and leading companies with strong product portfolios will continue to have an impact on the market. Leading companies in the coatings auxiliaries market account for about 45-50% of the revenue share, and they are still highly concerned about accessing their marketing strategies in a more effective way.

Second-tier companies focus on developing unique and exclusive products that operate at competitive prices to generate revenue. Companies in the third echelon are shifting their focus to strategic alliances and partnerships with industry-leading companies to promote expansion. In addition, long-term contracts with domestic manufacturers or suppliers are also a key differentiating measure to address price volatility and continued uninterrupted supply.